the treatment and the skincare recommendations you gave , but also , anything specific about them that you can mention at their next appointment that will let them know you remembered them .
Send a Note .
Especially when you ’ re first starting to build , it is so important to thank each and every client who has given you the opportunity to treat them . Remember , it ’ s an honor to receive someone ’ s trust , especially the first time . They chose to see you , which is huge . Show your gratitude , send a note or email thanking them for their business
Offer a Referral Program .
Come up with a program that rewards your clients for sending in their friends . It can be a percentage or dollar off of a treatment , or perhaps a free product after they ’ ve sent in X amount of clients . There are so many ways to do this , and it builds excitement for your clients as well ! You ’ ll have a network of people promoting you .
Offer a Small Discount to Rebook at Checkout .
Offer 10-15 % off their next service if they book their appointment on their way out . This helps you keep your books full and gives incentive for your clients to book and keep their appointments with you !
Offer Skincare Consultations Between Appointments .
During your downtime , focus on building new relationships . I always tell myself “ every single person with skin is a potential client ” which makes for pretty good odds !
It doesn ’ t matter if you work in a gym , a spa , or a medical facility- you can give complimentary skincare consultations and convert each consult into your client . If you ’ re in a medical facility , a great way to build a clientele and revenue is to consult with the patients while they wait for their provider . Create a skincare regimen that will benefit the treatment they ’ re in the office for that day . Also , use that time to explain the services you offer and how they ’ ll benefit from them so they schedule with you too !
One of the biggest aspects of our job as a skincare provider is following through with our clients / patients .
Use Social Media !
It ’ s free , and it ’ s truly the way clients find their service providers these days . Show your face and speak to your audience . This is how you attract and engage a loyal following .
Offer Virtual Skincare Consultations .
Remember , “ every person with skin is your client ,” so why limit it to the people in your area ? Make it known that you offer virtual skincare consults . Adding this to your list of services will totally change your life and your income .
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