BRAND COLLABORATIONS
Dynamic duos
We highlight the quarter ’ s best brand partnerships .
Gentle Monster x Jennie Kim
Gentle Monster opened Jentle Salon pop-ups in 13 global cities , including Seoul , Tokyo , Shanghai , Hong Kong , Bangkok , Singapore and Kuala Lumpur .
Jentle Salon is the third project imagined by the eyewear giant and global star Jennie , after Jentle Home and Jentle Garden . The two creative forces present a collaborative collection of 11 designs that “ transcends the realm of eyewear ” through its eye-catching charm designs , encouraging a diverse expression of style .
The topic # JentleSalon has brought in more than 2 million views since launch on Weibo alone .
Louis Vuitton x % Arabica
Louis Vuitton joined hands with % Arabica to open a limited-time experiential space at 798 Cube Art District .
' Beijing Style ’ connects the story of life in Beijing . The collaboration came to life after more than half a year of discussions and nearly a month of preparations . % Arabica also introduced special drink options inspired by “ the taste of summer ”, at the space .
50 www . insideretail . asia August 2024