STORE DESIGN
Hoka Singapore , Singapore
Sports retailer Hoka is expanding its retail footprint in Apac with its first bricks-and-mortar store in Singapore .
Located on Ion Orchard ’ s B4 , the new location features Hoka ’ s whole line of footwear , from everyday walking to running footwear , lifestyle and outdoors .
The store combines the design concept of landscapes as artificial components , which the brand says pays homage to its birthplace on Mont Blanc , and conveys sentiments of freedom and exploration .
It also has elements inspired by natural and urban surroundings , such as mountain profiles , rock-shaped benches , asphalt and trail demo spaces .
Hoka ’ s first brand store is also equipped with 3D foot scanning technology – SafeSize – to recommend the best fit and models to customers .
August 2024 www . insideretail . asia 49