STORE DESIGN
Aesop Bangkok , Thailand
Australian skincare brand Aesop is expanding its retail footprint in Asia with the first signature store in Thailand .
The store is located at Bangkok ’ s Thonglor . The store is separated into two sections : the main area and the flow chamber , to offer a calm experience for customers , allowing them to enjoy “ every gentle touch ”.
The interior , designed in partnership with Sher Maker Studio , is lined with leftover teak wood from the building owner ’ s collection from the adjacent Bang Ban District .
The store ’ s centre features traditional clay fire pits prevalent in rural areas , and a washbasin , allowing visitors to test products . A fragrance cabinet invites visitors to sample Aesop ’ s fragrance offerings .
Aesop was founded in 1987 in Melbourne , Australia , and currently has locations worldwide . It was bought by L ’ Oreal last year .
46 www . insideretail . asia August 2024