STORE DESIGN

Standout stores

New retail spaces from around the region that caught our eye this quarter .

Compiled by Irene Dong

SK-II Kuala Lumpur , Malaysia

SK-II has launched its first concept store in Malaysia ’ s Kuala Lumpur , as part of its global expansion strategy . The brand says every detail of the concept shop was designed to reflect the brand ’ s signature skincare ingredient Pitera , a transparent liquid rich in vitamins , amino acids , minerals , and organic acids . The product exploration section features a tester bar supported by balls that resemble Sugidama , a Japanese object made during the process of brewing sake . They are meant to represent Pitera ’ s fermentation process . Each product line includes an art piece designed by a ceramic potter from Shiga , where Pitera was discovered , to represent its skin benefits .

In addition , Hinoki wood-inspired and sandalwood motifs were designed exclusively for the SK-II concept store .

August 2024 www . insideretail . asia 45