Ipsos in SiMa Ipsos | Curiosity October 2016 | Page 6

we don’t always have. Credit cards, loans, and
emergency savings are becoming our best friends
– and we rationalize our financial decisions with
the motto “YOLO” (You Only Live Once).
Luxury marketers see the vast potential that
Millennials represent – and are trying to connect
with us on our terms. For example, Burberry
collaborated with Apple to create an exclusive
curated channel on Apple Music, and Louis
Vuitton featured Lightning, a pink-haired hero
from the “Final Fantasy” video game in its 2016
spring campaign.

Digital showcasing is a way of life
Once Millennials buy a product, we relish in
sharing our news with all of our social
connections. This means posting to Facebook,
Instagram, Snapchat and the like.
Once online, we are flooded with advertisements
targeted to our needs and aspirations. This drives
consumption and the cycle repeats itself – buyshowcase-buy again – with product life cycles
becoming shorter and shorter,
Millennials with our short attention spans
are always ready for the next thing.
Marketers targeting Millennials know to
showcase new product innovations
quickly and regularly. Pizza Hut is a great
example: The company continually adds
exciting new menu items, including hot
dog pizza, a wide range of crusts,
sauces, and dips, and a pizza box that
turns into a film projector for your
smartphone – which is
a great tool for
showcasing our lives!