Ipsos in SiMa Ipsos | Curiosity October 2016 | Page 5

Millennials for Sale
See Facebook profile for more information
Trendsetters, shapeshifters of today’s economy,
seeds of our future – who are these influencers?
People call us Millennials, but it would be more
accurate if they call us “self-selling peacocks.”

We sell ourselves to buy more
If people from the past were swayed by the
words “buy one, get one free,” Millennials
embrace the idea of “sell myself for a better deal.”
We are willing to share our personal profile,
location, and social media connections to
purchase products and services faster and
cheaper. To quote Twitter (a credible source of
information for many Millennials) : In 1998, we
were told “Don’t get into strangers’ cars” and
“Don’t meet people from the Internet.”. In 2016,
we summon strangers from the Internet to get in
their Uber cars.

strangers from the Internet to get in their Uber
cars.
Savvy marketers understand that we will open
ourselves up to increase our purchasing power.
For example, Niantic Inc., makers of Pokémon
Go, collect basic Google profile information for
every user that clicks on the “Allow” button to
gain free access to the game – thus gaining
valuable information about us.

We need to keep up with the
Kardashians
Social media has made it easier for us to compare
our lifestyles with those of superstars like the
Kardashians – and now we want to live like the
mega-rich. Consumption has become an essential
ingredient to happiness, but it costs money that