IP Television 9.1

iptv news0703.qxp 11/3/13 17:33 Page 3 Analyst: Amazon’s streaming ambitions hard to ignore lthough attention has been on Netflix as it launches its first major original series, House of Cards, revolutionising content distribution by giving consumer all the content at once, Amazon’s progress in the online video space should not be overlooked, suggests Richard Greenfield, Media Analyst at BTIG Research. Greenfield says that while Netflix gets all of the attention as the clear l XY\?[??\?]K]? ? H??X[Z[???Y[?]\?[??X\?[??H\??Y??HH???\??[X^??\?XYH[?H?[]]?[H??[[?[??[YK?8?'[X^??\X\??[??X\?[??H?\?[?\?X??]?Z[??H?X[^Y\?[??[?H?Y[?[??Y[??H][????Y?[?[???[[Z[??[?Z]?H????[??H^H\?H?\??[?H[?[???]?^8?&\??X???X?\???????X??Z?[??????[????[YH??^\?[???\?\?8?'HHY?\?\?H??\?][?Z?H?Y??[??[??H?\?^???X?\??Z[???XY?]?X???\[???X[Z[??[?\?[U???T?[X^??\?\?[????X[Z[???]Y?Y[?H?[YH?]?^\?[???[YH?X???\[??X?XY??]??Y\?\[???[H]H?[YH[YH[??X\?[??[??Y?[Y[??][?H[X^??X???\?[H??]?HU????B??[?T??[??X?[??[?Y][?H?]??][?[????[Y[??XYH\?[??H[X^??MX\??[??????\?[??H?[?X??Y??\?][X^???[?[Y]?\?\?\??\?HX\?H[?Z\???X[Z[???Y[???]Y?K????H??]Z??ZY?8?'?[YH[??[??Y[??)??H[???H]?HH?\?H[?\?\?[???[X?[??Y????[?[?H??[^X?]?x?&[?H?[?[??[?H???[?\?]?[]\???[YH?\?[YH[??x?&[??[?YH?Y?[X?[??[X^??[??[??Y[??'H8?'?x?&\?H?YZ[???[YH?\??Y\???\?Z[?HH\??[?Y?H??[YH?\??Y\?????\?H?]?[????YH??[???Y??[YH[??[??Y[?\???H\?[X]X?[HYX\?[?\?^YX\???x?&]?H[??[??X\?Y?[YHY[X?\??\?[X]X?[HYX\?[?\?^YX\??^H?[??^?X\?\??????\]X[K^H?[?[???HH?[^H?X?[?X??????H???H?Z?\?\?????H????\?H?\??[YH]??H???\??Y[?]?Z[X?H?]?????X??]]\?????[??[][???????X?[?XYH??\??[??[?X??\?????H[?Y\?\?]?Z[X?HX????H?YH?[??H?[?\??]X???X?Y]?X?\?[??Y[???XX?TY[?T?K?[X?Y[???Y?X\??\?[??????H?^\?H][??[???[???L?\?[??\?^[\H?]???[Z]Y[???]?H?\??Y\??[?H??X?H[???\?H[??\??\?[??ZY??[????H?\??Y\??]\?H\?[??H?\??X?K^H?]???YK?]^H\?H[??^Z[?????]???[??X?\??X]8?)?H?\?[?\??\?XZ?[????????\???H?Y[???[??YH[?Y?Z[?]8?&\??[?\?HX\?K??'H?Y[??Y[??\?]\?]H?X???\[??Y[???X[Z[?????Z[??HXY??\?[??[?[X^???[YHY[X?\??\]?[X^??\??Y?Y?X?[?H[??X\?YH??[???\?Y[?]?X?HX??\????[YH[??[??Y[???X[Z[??[?H\?MH[?? \?YY[??YH????S??[??ZJK?8?'?[H[X^??\????[?[??H ??[[??[?H]?]?^\?^X?Y??[?[??L???Y[???[?[X^??\?Z?[H?[?[??[?H[? LZ[[??^X?[]H[?H?^H[??X?^H[???H]???[??H??\[?H\?Z?[??Y?[?Y?H?H?\Y???????X?Y]?X?\???X]HHY?KX??\[Y[?\?H[\??]]?H?H?[YH[???X?H??YY?HH^\?[???][]H??\??X?H[???YY?H[?H[?LZ[[??[Z[Y\??\??^H??[??\?X[?Y?[??\?X?????H???\??X?YH][??\?8?'[?^?][???\???\?8?'HY[??]H??\[?H?[?Y??[?\[?H??X?H??????[???H??\?[??H?]?[??^X?H?^H?[???HH?\?]?H??\?Y?HX????]??[?Z?H?]?^\????[??[??X\?[??H???\?Y???^?\?]?H?[?X?]Y???[[Z[??[??Y?[?[???[[Z[??8?'HHY?\?\??\??X??????KX???[????Y[??Y[??]?Y[???]?^??X?^?\?]?H?Y??????&\????X??^K?\?X\?\??X?[H?Y??]?H?Y[???Y^?\?]?H?]????\[?Y\??\??Z[???[??\??\?????X[??^?\?]?H?Y???H???\?[??[[???Y\??Y?[??I?HX[ I?K\??H[?Y?][YH?]????HY?\??]?^?Z[Y??[?]?]?X[?]I?K?[X^???Y[????X?[??[?????^?Y?[?[??YYH?\?Y\?[??]?H?Y?[?[?[?[??&\??\?Y\?[?Z?H?]?^?X???\Y[?[??[?\???\?[??[\\??\?]??K[X^??\??YZ?[???\??X?[?????H?\? ?????\??[??\??[?X[JH?Y??H???YY[???]H?[?\?Y\??\???[?\?[[?[??[X^???&\?[??\?Y[?[??Y?[?[??[XZ[??[??X\???XX?YX?[??[??X[??]??TV???KQ?K\?[[?[??XX??K\?^K]??^?[??[?8?'\?\?H?^H??\???XX??]??\??Y\??[???[??H^?][Y[????H????[?]?[??Y??\?]YY[??K8?'HHYY?????][??Y[??[H?L??]??H[?Y\???\?[??[?H?H]\?[??Y??\?[?Y\?]X\?L?[???Y??H[?H?\??[?H[?Y\??X???\[??\??X?K?H[???X?[????H???\?Z?[H??H????Y??????H???????H??HK??H][?X???H\??[???H]?[??[??Y[???YKY????[XK?Y?[?[??YYH[?T???????^KX\?^[?KY???????H?????\?[?X?\]Y]]??[H?L?][????H\?[?[??Y]???????\??X?H?HXZ?[????H???]?Z[X?H?H^KX\?[?KY???\?\???0??K?NK?\??Y\???[?HX?H??][?[Z]YX??\????H?Z?\?\?[????\?Y?H???HX????[?^??H????[??[?H?]??\??X?H?[YX[?]????[??????&][?XYH?X???X?H???H????[?????H?X??\??H?K[??]?[??X?\?H[?X???T[]?\?[?B??

IP Television 9.1 | Page 9