iptv news0703.qxp
11/3/13
17:33
Page 4
Internet needs content rethink
A
ccording to media management and workflow specialist Nativ, content owners must leverage new ways of delivering to the Internet to stay in the game. The company has produced an independent report outlining the shortcomings and challenges of Internet delivery and has set out its vision for helping the market overcome these. Nativ notes that in recent years, the consumption of content over Internet-enabled devices has exploded. “There is a rush to dominate the Internet TV service proposition and offer TV anytime, anyplace and in high definition. For consumers, this is a great time as TV and film services become richer, more customisable and ‘always on’ says the company, suggesting that for content owners, ??e???????????????????????????????????????????????????????????9????????????????????????()??????????????????????????????%?????QX???????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????%???????????????L?!????????????????????????????????????????????????????????????????????????????????M???????L?]???????????????????QX???????????????????????????????????????????((??A??????????????????????????????????!??????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????M???????L?I????????????????????????????Y=????????X???????????????????????????????????????????????????????????????????????q%?????QX????????????????????????????????????????????????????????????????????????????????????????????t?????9???