ION INDIE MAGAZINE December 2014, Volume 7 | Page 31

St. Laz just may be the last of a dying
breed of Rapper who embraces the grit
and flavor of Hip Hop's golden years.
Raised in the notorious “Brownsville
Brooklyn” section of New York, St. Laz
has experienced the hardships and
lifestyle that radio Rappers pay ghost
writers to envelop. After a stint at NY
State Prison and New York's Rikers
Island, St. Laz emerged ready to take the
Hip Hop world by storm. In 2006, he
released the "Myspace Woes" video, and
has virtually written the Do-It-Yourself Guide to self-promotion; being
one of the first Independent Rappers to fully embrace the internet to
self-promote. While garnishing criticism and acclaim along the way, St.
Laz proved the internet to be a formidable marketing tool. Forming
Pottersfield, his Supergroup-- composed of Opium, Buckaloud and
Souljah--the band has composed over 1000 songs and has become a
blueprint for his Independent label New Industry Records.
On his own, St. Laz has become an Independent sensation--appearing
on over 1000 mixtapes with over 50 million listens and video views
combined and collaborating with Hip Hop's Elite such as Jim Jones,
Kool G Rap and Jaydakiss, to mention a few. To say St. Laz is overdue
for Rap super-stardom is an understatement. With a worldwide cult
following, St. Laz's is probably your favorite Rapper’s favorite Rapper.
His songs have been played on New York’s infamous “Hot 97” by Hip
Hop's elite DJs such as Kay Slay, Whoo Kid and Green Lantern. Simply
"google" St. Laz and you can get a sense of this artist's reach.
Two years ago, St. Laz and fellow Pottersfield alumni Opium formed
Pottersfield TV. Pottersfield TV is a cable television video show
currently airing in San Diego, Minneapolis, New York, Newark and
Atlanta. Pottersfield TV's mission is to bring REAL Hip Hop to the
masses, and to give underground Hip Hop and R&B artists an outlet and
exposure.
Recently, ION Indie Magazine caught up with St. Laz for short interview.