Investment Projects, Business Armenia Wimedia going Global | 页面 14

Pricing and monetization
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Monetization is realized through:
Advertisement: The main source of revenue for WiMedia is advertising. It provides free
internet access to end users, resulting in revenue generation from advertising.
Big data: Another source of revenue (from 2021) for WiMedia will be data. Prices for
orders, including information about users’ behavior, their patterns, location histories,
etc., will vary from $250,000 to $1,000,000.
The pricing strategy for each market is based on the following steps:
Directly comparing to the competitor’s price
Comparing to the local market’s digital bids
Setting the price equal to market prices
For instance, the price per advertisement view in Armenia is $0.02. Advertiser pays for
advertisement distribution $0.02 to WiMedia, out of which WiMedia pays to venue owner
15-20% for advertisement distribution. Venue owner provides free internet to the users,
while WiMedia also collects data about them. Besides, it provides the venue with
advertisement placement opportunity and collected data about the visitors.
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