Investment Projects, Business Armenia Wimedia going Global | Page 13

Partners
The two main partners of WiMedia are Advertisers and Venue owners.
Advertisers get hyper-targeted campaigns. All the people who join free WiFi internet
coverage in public areas will see the proposed advertisement. Various forms of presenting
the advertisements allow to influence the potential customers. Advertisers can choose the
target audience for the advertisement, taking into account the specifics of the product, user
profile and location. Moreover, advertisers can modify the advertising content and evaluate
its effectiveness by using the analytical monitoring software.
Venues: WiMedia enables companies throughout the world to gain profit from
providing their WiFi for free. They gain a fixed fee for each view that is displayed to the
visitors. The analytical tools keep informed about the customers, rush hours and help to
control the income. The number of new/returning users per day is a powerful statistics tool
that allows venues to offer special benefits to loyal customers using this data.
Competitive advantage
WiMedia provides advanced marketing tools for the advertisers to reach their targeted
audience via WiMedia WiFi network. Main advantages of the company are:
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All work processes and solutions are online (creating advertisements, adding venue,
billing, etc)
Numerous advertisement creating features, filters and design tools
Smarter targeting of the ideal potential client by using social behavior data
Deep Analytics
AI for relevant advertisements distribution
AI for advertisements targeting tool
Smooth User experience
Software based solution (Scalability)
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