Investment Projects, Business Armenia Tsaghkadzor hotel | Page 11

SWOT analysis
Strengths
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Weaknesses
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New building with international
standards
Panoramic view of the city and
mountains from the sky bar
Availability of rooftop swimming pool
Trained and high-qualified staff
Personalized approach to guests
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Opportunities
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Local hotel, not a member of an
international hotel chain
High seasonal dependency
Risks
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Increasing number of incoming
tourists
Open-sky policy
Promotion of Armenia as a touristic
destination in international trade
fairs
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Entry of new competitors
Foreign exchange rate fluctuation
Force majeure risks
Geopolitical situation