Investment Projects, Business Armenia Ski Resort in Vanadzor | Page 9

As the pie chart shows, the biggest ski destination in the world is the Alps, with 43% of skier visits. The second biggest destination is America, accounting for 21% of skier visits worldwide. Asia and Pacific used to have the same market share as America. However, continuous decline of the industry in Japan has not been fully replaced by the growing ski market in China. Armenia also has a great potential to become a popular ski destination, as half of its landscape is mountainous. The largest part of the country is at an altitude of more than 1000 meters above sea level. Winters are cold, and offer ideal snow conditions for winter sports. Yet, the country has only two ski resorts. The main ski resort is located in Tsakhkadzor and is equipped with 5 lifts. Tsakhkadzor is located 55 kilometers away from the capital, Yerevan. It used to be the training space of the Soviet Olympic team. The first lift system was installed in 1972, turning the city into a ski resort. A ski teaching center was founded there in 1986, training athletes, including some who participated in the Olympic Games. The ski area is located between 1966 and 2819 meters elevation, East of Mount Teghenis. In 2005, the Government started a special program to develop Tsakhkadzor into an international tourist destination. Since then, the site has expanded quickly and every year features new hotels and recreational facilities. New lifts, built in line with international standards, were installed between 2004 and 2008. One of them is a three-stage chairlift. The total hourly capacity of the lifts is 4400 skiers. The ski area extends to over 30 square kilometers and includes 10 runs, for a vertical drop of 853 meters. The season runs from late December to late March. In 2002, the highway leading to the resort was reconstructed to meet international standards and to improve safety conditions. The second ski resort is located in Jermuk, Vayots Dzor Marz, about 175 km away from Yerevan. It is a popular destination famous for its hot springs. 8