Strategy and Implementation
Based on the results of the study , it is clear that tourists mostly use services provided by hotel facilities throughout the Republic .
At the same time , hotels and resorts located out of Yerevan are suitable for organizing different events , meetings and conferences , especially in summer and in winter . Such events will also contribute to the promotion of Artek Resort and make the services it offers unique and tailormade for different groups of tourists .
We suggest that the resort sets average but competitive prices compared to similar resorts in Armenia : � Standard - 40 $ � Classic Double / Twin - 50 $ � Deluxe - 60 $ � Family suite - 70 $ � Cottages – 80 $
Within the framework of this project , a number of marketing activities will be undertaken for the sustainable operation of the resort . Particularly , various advertising events , participation in targeted exhibitions , promo events , as well as close cooperation with tour operators are suggested as part of the implementation strategy .
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