Applications
Entertainment - entertainment in interactive media is all about games and videos. For the younger gen of people playing games is a big part of their life it keeps them busy and happy. By playing game they interact with the game itself. also even videos that entertain people are interactive by having links moving around which you can click to find out more about the video.
Marketing - interactive media is even used in marketing so for example been able to buy interactive products/properties for example apps.
Catalogue’s - catalogues are not all only just paper now for instance an Argos catalogue you can also view online which will allow you to make your purchase using the online catalogue without having to even go in store.