Authoring
Interactive media is used everywhere you go or on things you use.
so for example software you would use at college such as fireworks, adobe flash and Photoshop all have interactive media.
Phones and other gadgets you would use when outside such as iPhones, pads, android phones etc. all have interactive media.
Interactive media is becoming very popular and is used in mostly everything now, sometimes you will be using an interactive feature and won’t even know.