She is a female, single, aged between 25 and 40 and she lives in a large flat in west London with a high income. She leads a fast paced lifestyle in a creative office as a fashion buyer for a luxury brand meaning she travels often and loves to dress up for work. She is a big socialite and spends her weekends in affluent cocktail bars with friends or running her fashion blog and relaxes by shopping at places like Harrods and reading her favourite magazines, Vogue and Elle. She drives a Range Rover Evoque and her style is best described as very classic and timeless with a twist; taking inspiration from designers Chanel and Victoria Beckham as well as more outgoing designers such as Peter Pilotto and Mary Katrantzou. She likes to spend her money on clothes and homeware as she takes pride in her appearance but doesn't take herself too seriously and loves being a bit adventurous with her fashion and trying new styles.
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