Internet Marketing Journey November 2014 | Page 12

Why Create A Membership Site?
You may be thinking that a membership site is a lot
of hard work for you, the site owner. Membership
sites don’t have to be and can be set up on auto-pilot very easily, which means all you do is answer
support calls and drive traffic.

supporters and how fanatical they can be about their
team. This tribal nature is a fundamental part of the
human psyche.

Membership sites are an excellent revenue model
and can provide you with a recurring income if you
are charging monthly.

It also applies to membership sites. People love to
belong and feel that sense of community and if you
can build that up around your membership site then
you are going to have a very popular and profitable
site.

This recurring income is the Internet Marketers
equivalent of job security. It means you get a regular sum of money every month, which all of us are
happy about. A single membership site can very
easily provide you with a full time income.

You also have full control over your members access to the material in your membership site. For
example, when selling an e-book the buyer can buy
the product, download it and refund it and there’s
nothing you can do about it.

The benefit is that your members are actively involved in the sales process. This means instead of
just reading an email and ignoring it, which is what
often happens with the traditional sales process,
they get your email and take action on it to go
to the membership site for their content. If they
don’t take action they don’t get their content.

With a membership site as soon as they refund they
lose access to the membership site. Membership
sites can help to stop serial refunders and give you a
degree of control over your product.

This gives you some great opportunities to market
to your members. When they log in to your site you
can present them with one time offers and log in
offers selling other products or upgraded memberships to them. You don’t need to be a rocket scientist to realize that this could dramatically boost your
income.
Of course, with a membership site you have built a
list of qualified buyers, i.e. your members. You can
also email them with offers and market to them that
way too.
This provides you with a lot of opportunities to earn
from cross promotions and affiliate products as well
as your own products.
You can see instantly how a membership site provides you with many different streams of income
and can be so very profitable.
People love to feel like they are a part of a community or “tribe”. It is basic human nature. Think
about football team

All in all, membership sites are an excellent source
of income for you and a great business model. Being able to set it on auto-pilot will seriously help
you create some great streams of
passive income. •

NEXT ISSUE: Look for Part 2
Membership Site Formats