Internet Marketing Journey November 2014 | Page 10

IMPROVE YOUR BOTTOM LINE: 10 SUCCESSFUL FACEBOOK STRATEGIES
Improve Your Bottom Line
With Successful Facebook Marketing Strategies
If you have a Facebook account,
you are probably already aware
of how many people use this
social media site daily. But,
what you may not be aware of is
that Facebook is a wonderful
tool a person or business can
use for marketing. In this article,
you will be given the best Facebook marketing tips around to
help you get started.
If you're having trouble gaining
followers, you can offer a
sweepstakes in return for their
"Like". Just place the sweepstakes in a tab on your company's page and have them fill it
out with their email address,
specifying that only those who
Like your page will be eligible
for the contest.
Any content published online
should be linked to your Facebook page. Set up your blog so
that new posts are automatically

linked on Facebook. You might even
link a Twitter account to the Facebook page and make sure tweets appear on it too. Think of Facebook as
a dialogue. A lot of people when
they begin Facebook marketing, talk
AT their audience. You need to talk
WITH your audience. Feel like you
are having a conversation with them,
not like you are announcing things to
them. Remember, Facebook is a social medium. You need to be social.
A fun and easy way to get followers
on your Facebook business page is to
create a contest. Loyal followers will
share their contest entry with their
own followers and spread the word
quickly. The prize doesn't have to be
anything big, a sample product or
small cash reward can be enough to
spread the word.
Post regularly on your Facebook
page. Don't just create your business
page, make several posts the first
day, and then stop posting for several
months. Not keeping your page updated frequently shows your audience that you don't care that much. If
you need this Facebook page for

your business, then stick to
some kind of posting schedule.
Never rely on anyone else's advice as to when the best time for
updating your page is. While a
non-profit may find people are
more charitable on the weekend, that doesn't mean your customers aren't actually checking
out your page at work. Do your
own research to figure out when
you should be posting.
Do not build any apps on Facebook that require more than
three or fours steps to get started. The more complicated
something is, the less likely
people are to want to deal with
it. If someone can use one of
your apps right away, they will
be more likely to sign up.
Talk density helps you figure
out how many people are mentioning you or your products on
the social media platform. You
want your talk density to be
around 15 percent or more, as
Continued on Page 25