Internet Marketing Guide June 2013 | Page 8

them is not only the polite thing to do but the interaction can take your business to a brand new level.
Tell your fans what to do
If you are targeting a specific country, language or audience then make sure that your post is relevant and specific for them.
Keep in mind that your Facebook page is not trying to reach all 1 billion users. You need to have a specific user in mind and target your posts directly to them. Trying to reach everybody will dilute your message and you won’ t build up a loyal fan base.
Creating a persona of your ideal customer will help you to do this.
Once you have an idea of your perfect customer, ask questions and create posts with that persona in mind. Start by discussing topics your audience will love.
Your fans are loyal and will follow your instructions. The simpler the instructions the better. If you want your fans to share, comment, like or tell you something, just ask. You will be surprised how many will respond.
Take a look around Facebook and you will see that posts with the most likes and comments are all the ones where the page owner has asked for them. Tell users what you want and your Facebook page will grow – and so will your business.
Target your posts
Imagine you are speaking directly to one person and not to a group, because even though you are speaking to an entire network of people, only one person at a time reads your words.
Talk directly to them by using personal pronouns( e. g.“ I created this report for you” or“ would you like to see a photograph of my dog”) and speak in a relaxed, informal and friendly tone.
Hopefully these ideas will help to breathe new life into your Facebook page. If you start applying these strategies to your Facebook campaign you will soon see you are getting a lot more Facebook traffic and friends and you will have increased your fans engagement with you and your business.
Not only will your status updates will spread and more people will learn more about you and your company but your traffic will increase too.