Internet Marketing Guide June 2013 | Page 7

Variety is the spice of life
it and it won’ t get many likes.
Don’ t post too often
Don’ t use images and links in every post. Vary the content. By mixing it up and posting a variety of links, videos, polls, questions, text-only updates and quotes, you not only keep your fans entertained but engaged as well. As well as posts relating to your business and services throw in some fun, personal or current event posts in there too.
Posting too often on your profile or fan page means people won’ t get a chance to read them all. By posting just once or twice per day, you will be guaranteed a much higher engagement.
Get your timing right
Respond to your fans
There is a lot of debate about when is the best time to make your posts. There are lots of reports and statistics dedicated to this subject. Some experts say that weekends are best, others say posting at 1pm during lunch breaks is the perfect time. With experience you will find out what times are best for your fans.
The point is, if you post a status update when none of your fans are online your posts won’ t get any love or attention. Nobody is going to see
Remember Facebook is a social media site so it is vital you respond and interact with your fans.
If somebody asks you a question about your product or service make sure you answer them. If a fan says it would be great to see a photo of what you are selling, give it to them. Say something like“ you asked for it, so here it is!” Acknowledgement is really important and will make your fans feel special. Acknowledging