Internet Marketing Guide June 2013 | Page 7

Variety is the spice of life
it and it won ’ t get many likes .
Don ’ t post too often
Don ’ t use images and links in every post . Vary the content . By mixing it up and posting a variety of links , videos , polls , questions , text-only updates and quotes , you not only keep your fans entertained but engaged as well . As well as posts relating to your business and services throw in some fun , personal or current event posts in there too .
Posting too often on your profile or fan page means people won ’ t get a chance to read them all . By posting just once or twice per day , you will be guaranteed a much higher engagement .
Get your timing right
Respond to your fans
There is a lot of debate about when is the best time to make your posts . There are lots of reports and statistics dedicated to this subject . Some experts say that weekends are best , others say posting at 1pm during lunch breaks is the perfect time . With experience you will find out what times are best for your fans .
The point is , if you post a status update when none of your fans are online your posts won ’ t get any love or attention . Nobody is going to see
Remember Facebook is a social media site so it is vital you respond and interact with your fans .
If somebody asks you a question about your product or service make sure you answer them . If a fan says it would be great to see a photo of what you are selling , give it to them . Say something like “ you asked for it , so here it is !” Acknowledgement is really important and will make your fans feel special . Acknowledging