Share content
Add quotes
Statistics and data
Advice
Entertain them
News
Use eye-catching images
Interesting photos and graphics always ensure a great response on Facebook . Statistically , posts with good pictures get much more engagement than those without . Images also give you a much higher Edgerank status , which is Facebook ’ s algorithm , and it decides what appears at the top of its newsfeed .
When you post a picture make sure that it is just as eye-catching and interesting in a smaller version as most people will see a reduced size in their news feed or on their mobile . If it takes too much effort to work out what the image is people will just ignore it .
Add value to your posts
People on Facebook decide to become your fans and follow you because they want to know more about you and your business . If you can provide value and interest to your posts then they will become loyal lifelong customers .
You can do this in various ways : SEE BOX OPPOSITE
How To Add Value To Your Facebook Posts
Share content
Link to articles and sites you think that your fans will be interested in that relate to your business , product or service .
Add quotes
Quotes are always popular and are never fail to attract likes from fans . There are many sources where you can find good , inspirational quotes . A quote that received a lot of likes for us was from George Elliot : “ It ’ s never too late to become what you might have been ”.
Statistics and data
Statistics and data can be informative and engaging but can also be incredibly boring . By turning this information into something like an infographic ( Google ‘ infographic ’ or visit Pinterest for great examples ) or video , you will get a lot of likes , shares and comments
Advice
People continually want to learn more , particularly about topics they are interested in , so the more advice you give them , the better .
Entertain them
Business doesn ’ t have to be serious all of the time . Facebook is a happy place so make your fans laugh and smile . If you have a funny joke ( remember to think about your target audience ), story or anything that can make people pass the time for a few minutes , add it to your Facebook page .
News
If there is anything newsworthy out there relating to your business then share it with your fans .