Create The Perfect Facebook Post That Your Fans Will Want To Read And Share
As a business, if you are not sharing content about your business on Facebook then you are missing a huge opportunity. With more than 1 billion active users it is the leading platform for brands and companies to connect with consumers.
Now we are not saying that over 1 billion people are going to read your Facebook page but the fact is, the customers( and thousands of other consumers) who would be interested in your product or services are actively participating on Facebook. So increase fan engagement! Reaching out to even a small fraction of those 1 billion users means your business needs to post content fans want to read and share.
Here, we share our essential tips for writing the perfect Facebook posts that grab people’ s attention and get you noticed:
Keep it short and to the point is any longer, fans don’ t engage with it, and since most people view Facebook on their mobiles, they find it harder to read long posts.
With that in mind, you don’ t want to go to the other extreme and make your posts too short. Again, really short posts receive less engagement because there isn’ t enough information to provide any real insight or value to the person reading it.
The key to writing a well balanced post is to get straight to the point. Don’ t add any unnecessary filler or fluff. Since you are only going to write about 225 words, make them count. Try to include at least one main point or one tip within your status update that will be useful and interesting to your fans.
Ask Questions
Remember, for most people Facebook is a fun place. They don’ t go there to read long posts. They scan Facebook for things that interest them.
Aim to write posts about 225 characters long. Why? Because surveys have shown if the post
Reports show that your fans are much more likely to comment on a post that asks a question.
You will find some examples of compelling questions that your fans won’ t be able to resist to answer over the page- SEE BOX ON PAGE 6