Create The Perfect Facebook Post That Your Fans Will Want To Read And Share
As a business , if you are not sharing content about your business on Facebook then you are missing a huge opportunity . With more than 1 billion active users it is the leading platform for brands and companies to connect with consumers .
Now we are not saying that over 1 billion people are going to read your Facebook page but the fact is , the customers ( and thousands of other consumers ) who would be interested in your product or services are actively participating on Facebook . So increase fan engagement ! Reaching out to even a small fraction of those 1 billion users means your business needs to post content fans want to read and share .
Here , we share our essential tips for writing the perfect Facebook posts that grab people ’ s attention and get you noticed :
Keep it short and to the point is any longer , fans don ’ t engage with it , and since most people view Facebook on their mobiles , they find it harder to read long posts .
With that in mind , you don ’ t want to go to the other extreme and make your posts too short . Again , really short posts receive less engagement because there isn ’ t enough information to provide any real insight or value to the person reading it .
The key to writing a well balanced post is to get straight to the point . Don ’ t add any unnecessary filler or fluff . Since you are only going to write about 225 words , make them count . Try to include at least one main point or one tip within your status update that will be useful and interesting to your fans .
Ask Questions
Remember , for most people Facebook is a fun place . They don ’ t go there to read long posts . They scan Facebook for things that interest them .
Aim to write posts about 225 characters long . Why ? Because surveys have shown if the post
Reports show that your fans are much more likely to comment on a post that asks a question .
You will find some examples of compelling questions that your fans won ’ t be able to resist to answer over the page - SEE BOX ON PAGE 6