Ask for a retweet
Post links
Have a schedule
Providing Quality – what you should tweet
Ask for a retweet
Don’ t be shy. This is a great way to spread the word quickly. Some businesses feel embarrassed asking their followers to retweet( RT in Twitter-speak) one of their messages but it’ s perfectly acceptable and is part of the Twitter culture. Don’ t do it too often though, and make sure the message you are asking your followers to retweet is worth doing to justify the action.
An ideal post to ask your followers to retweet would be something like this:“ Discount Friday. Up to 50 % off maternity dresses today # discountmaternity. Please RT”
Your followers would have no problem retweeting that because it is useful information. If you have 500 people retweeting your message and each one of them has at least 100 followers then you can see the potential as up to 50,000 people could see your message.
Post links
Twitter can be used both a direct and indirect tool for marketing your business. For example you could use it to try and close the sale directly to your clients and followers. Alternatively you can post links to external sales pages, such as one of your Facebook pages or your website, which could increase the possibility of more sales.
Have a schedule
Just as in any other online platform, spamming is frowned upon. Think very carefully about what you are going to post on Twitter as part of your marketing campaign. Your tweets should be planned out and you should stick to the schedule.
Look at how big brands look after their Twitter marketing accounts and emulate them. Yes, it takes extra time but the rewards will be worth it. You will be able to stay visible to prospective clients for branding but without flooding their Twitter feed with pointless messages that either don’ t engage or are of no interest to them.
Providing Quality – what you should tweet
People will only pay attention to what you have to say if you give them something that they are interested in. If your posts are random and nonsensical, or if you post too often, the chances are you will be unfollowed and you will have lost a potential customer.
As we mentioned earlier, informing your clients of a sale or special offer is an ideal post but you don’ t just have to make posts about discounts.
Twitter is perfect for collecting valuable feedback. Twitter followers like to be asked for their opinion so why not tell them about a specific product or service and ask them for their opinion on the matter. Include a hashtag so that their tweets will lead back to you. The question will encourage followers to reply back to you, effectively providing you with valuable feedback about your new product or service.
For example:
“ New collection of summer maternity dresses launched today. What do you think? # summermaternitydress”
Another Tweet worth posting would be contests for your business that will engage your followers. Again, the use of hashtags will be incredibly useful.
Photo contests work especially well because a picture is worth much more than the 140 characters allowed on Twitter. For this type of contest, users will have to take and upload a photo to be in with a chance to win a prize. These just tend to be small gifts or a voucher to spend with your company.
Here is an example of a contest: @ LaTasca, a Spanish Tapas restaurant in the UK, recently gave away a £ 50 voucher for the