Little or no capital
Real time updates
Strengthen existing client connections
Paving the way for new clients
Link to multiple sites
Keep an eye on your competitors
Target your Tweets
Little or no capital
The only cost when starting on Twitter is your time and effort. Twitter is 100 % free for anyone who wants to sign up to it, whether you are an individual or a business. So, as a business owner, opening up a Twitter account is a huge opportunity that you don’ t want to miss.
Real time updates
One of the main advantages of using any social media site is that it gives you real time information and Twitter is no different. With up to date data, your followers will be able to see information about your special offers, events and other relevant information as and when you post them.
The real time updates are also excellent for customer service updates. That means your business can easily address client problems and questions as soon as they are posted, which your customers will value and appreciate.
Strengthen existing client connections
Twitter lets you get up close and personal with your existing clients. This personalization makes it much easier for businesses to cultivate trust with their customers, which will help you establish customer loyalty and produce many more sales.
Paving the way for new clients
As well as strengthening the bond with your existing clients, Twitter is equally as good at attracting brand new clients.( You can read more about how to do this further on in the article.)
Link to multiple sites
When marketing online, it is important never to use just one avenue to try and gain additional sales. That is why many companies are choosing to use Twitter since they can use it to send their followers to their official websites, blogs and Facebook profiles. By doing this, it drives traffic to sites that will enable them to close the sale and boost their profits.
Keep an eye on your competitors
Your competitors will no doubt be using Twitter too and if you let them, they can start poaching your existing and potential customers. This is why an active Twitter account is vital; it helps you to keep an eye on your competition.
You can also use Twitter to gather important information about things like as when they are having an upcoming sale, or is they seem to be using an effective marketing strategy. It will put your business in a much stronger position. If you know exactly what is happening at any given time, you can position yourself swiftly and alter your marketing to make an effective counter attack.
Target your Tweets
When using Twitter, one of the biggest mistakes many independent businesses make is to try and market to everyone. They realize how huge and popular Twitter is and try to market to every person on it. Don’ t fall into this trap.
Your marketing strategy should be focused on a very specific market and not at every Twitter user. Your efforts should be aimed directly towards those who are most likely to buy your products. For example if you