Internet Marketing Guide June 2013 | Page 18

ACTION HELPFUL TIP

Choose to add an image from your computer, from a website or from Pinterest
Select board to pin image to from dropdown
When pinning your own image from your computer / device, make sure the file name has been customized to a snappy title, because on Pinterest, the file name becomes your image
When pinning an image to one of your business-related boards, always remember to take full advantage of keywording the description box and title
Click red‘ Pin It’ button
FROM AN ONLINE SOURCE Find an image you wish to pin
Click the Pin It button you installed on your Bookmark toolbar
Select the image
Click the Pin It button that appears inside the image when you hover over it
Choose the board to pin it to from the dropdown
Add a description Click Pin It
Remember to use keywords here too as this description is also searchable
FINDING IMAGES TO PIN
Pin images from a wide range of sources
Don’ t be afraid to jump on the bandwagon and repin a really popular or trending image
When looking to connect with as many people as possible, having popular images to attract people’ s attention is a good tactic to use
Search out images that have been repinned a lot of times and repin a number of these at regular intervals to your own boards
Look for images that are out of the ordinary, astonishing, unique or funny. These are the pins that tend to go viral
Everytime someone repins an image, the board it comes from is shown to the re-pinner, as well as being given the option of following the board or the Pinterest profile. This opens your business profile up to many more people, and the more repins you get, the more people who will visit your Pinterest profile or website