Use hashtags to promote events
media bios, your website and your marketing material. After all, it is pointless to have a hashtag if nobody sees it.
Use hashtags to promote events
Hashtags are unbelievably useful for spreading the word if you are promoting an event. Not only that, but you can create a buzz and boost interaction with attendees during the event.
We have even seen some promoters add their hashtags to promotional items which is a brilliant idea, but don’ t stop it there.
At the event, feature your hashtags prominently on your pop up stands and media displays. Why? Because this could encourage attendees to tweet about the event, upload photos and comment on the presentations etc.
All of this activity can really help to boost interest in your event on social media. If it happens to be a regular event, it could increase attendance at your future events.
Hashtag Reminders
Keep your hashtags short and sweet!
Long hashtags can be difficult to read and eat up precious characters in Twitter’ s small 140 character limit.
Another potential pitfall of extended hashtags is, the longer they get, the more susceptible they become to being misspelled when people are typing them out. Not only will this dilute the power of your hashtag but your message will get lost in the Twittersphere.
Don’ t go hashtag crazy. You don’ t need to use a hashtag on every tweet, but if you do use a hashtag, limit them to one or two in any single tweet.
The whole point is to focus your content on one or two key subjects, so using too many hashtags in one tweet means you will be joining too many conversations. Not only does it make it hard to monitor, it will also make your tweet difficult to read.