Use hashtags to promote events
media bios , your website and your marketing material . After all , it is pointless to have a hashtag if nobody sees it .
Use hashtags to promote events
Hashtags are unbelievably useful for spreading the word if you are promoting an event . Not only that , but you can create a buzz and boost interaction with attendees during the event .
We have even seen some promoters add their hashtags to promotional items which is a brilliant idea , but don ’ t stop it there .
At the event , feature your hashtags prominently on your pop up stands and media displays . Why ? Because this could encourage attendees to tweet about the event , upload photos and comment on the presentations etc .
All of this activity can really help to boost interest in your event on social media . If it happens to be a regular event , it could increase attendance at your future events .
Hashtag Reminders
Keep your hashtags short and sweet !
Long hashtags can be difficult to read and eat up precious characters in Twitter ’ s small 140 character limit .
Another potential pitfall of extended hashtags is , the longer they get , the more susceptible they become to being misspelled when people are typing them out . Not only will this dilute the power of your hashtag but your message will get lost in the Twittersphere .
Don ’ t go hashtag crazy . You don ’ t need to use a hashtag on every tweet , but if you do use a hashtag , limit them to one or two in any single tweet .
The whole point is to focus your content on one or two key subjects , so using too many hashtags in one tweet means you will be joining too many conversations . Not only does it make it hard to monitor , it will also make your tweet difficult to read .