Internet Marketing Guide June 2013 | Page 10

What is a hashtag?

How to Use

# Hashtags on Twitter

Meet the hashtag“#”

It doesn’ t look like much, but if you use Twitter and haven’ t mastered the hashtag yet, it is soon going to be your new best friend.

Let’ s face it: If you are new to Twitter or don’ t use it very often, it can be very overwhelming. It’ s hard to wade your way through thousands of irrelevant tweets to find the interesting little gems.
The humble hashtag transforms your tweeting experience. It helps you easily find what you are looking for, as well as being able to help you get your message out there to the right people.
So let’ s start from the beginning and show you how it works:
What is a hashtag?
Even if you have never been on Twitter before, you are probable already aware of hashtags without even knowing it.
You may have notice the trend for seeing a certain word or phrase with the hashtag symbol,“#” just before it.
For example, if you are watching a TV program, such as the X Factor or the Super Bowl, during the links they will display the words, # xfactor or # superbowl.
Sports presenters and chat show hosts alike will tell people a specific hashtag address if they want to learn more about, or get involved in, certain topical stories. Magazines, newspapers, even music songs feature the hashtag. It has now become part of our cultural psyche.
The hashtag comes alive once you go on Twitter. When you see a post with the hashtag you will find that hashtag is clickable. Clicking on the hashtag will bring you up a page listing all of the recent tweets featuring that specific hashtag.
So now you know what it is, let us show you how you can use the hashtag for your business.