Internet Marketing Digital_marketing_for_dummies | Page 75

Maximizing Profit
As this chapter explains, you use ungated, gated, and deep-discount offers to acquire new
customers and buyers. But when do you actually make a profit? The cost of acquiring new
customers is often the most expensive one that businesses incur. After you have a buyer,
asking that buyer to buy from you again makes sense. You want to turn that customer you
spent so much time a