Internet Marketing Digital_marketing_for_dummies | Page 74

What’s a valuable service that you can perform quickly and inexpensively, one that
will deliver results in advance and get your foot in the door? This idea goes beyond
giving someone a free quote or estimate; it gives customers a taste of how you can
positively affect their lives. For example, a roofer could offer a deep discount on
gutter cleaning as a deep-discount offer. After completing the job, the roofer could
point out any necessary improvements that the roof or gutters need. That’s a deep-
discount offer that provides value first and then gets your foot in the door.
What little victory or victories does your deep-discount offer provide? How do you
help the customer overcome self-doubt?