Quizzes and surveys
Quizzes and surveys are fun and engaging for people to take and can be a great way to generate new leads . For instance , a beauty company might offer a “ What ’ s Your Skin Type ” quiz . These types of content are intriguing to members of your market because they want to know the results of the quiz or survey . To obtain the results of the quiz or survey , the prospect must first opt in by entering an email address . If the quiz or survey results provide value to your market , this type of gated offer can be powerful .
Assessment
You can develop a gated offer that assesses or tests prospects on a particular subject . At the end of the assessment , offer prospects a grade and information on actions they can take to improve their grade , which would likely be a tool or service that you provide . For example , this assessment can serve as a rubric for grading a blog post . Figure 3-5 shows an assessment offer that has been generating leads for HubSpot , a company that sells marketing software , for years . Leads can use the assessment from HubSpot to grade their marketing and make it better .
Source : https :// website . grader . com / FIGURE 3-5 : HubSpot generates leads with its gated offer of its “ Website Grader ” assessment .
Filling out the gated offer checklist
At our company , we ’ ve tested gated offers in a lot of different niches and developed an eight-point checklist of factors that can improve your overall level of success by making more effective gated offers . You don ’ t have to be able to check off every one of the factors in the checklist , but if you find that your gated offer meets very few of these criteria , you