Internet Marketing Digital_marketing_for_dummies | Page 65

Source: https://www.leadpages.net/blog/blogging-for-businesses-should-you-blog/
FIGURE 3-4: A handout is a prime example of useful content that can be gated.
Resource list
If people are learning to do something that you’re an expert in, chances are they’ll want to
know what tools you’re using to get it done. This type of gated offer makes a list of tools
or resources (be it of apps, physical products, hardware, or other items) available to the
new lead or prospect. The toolkit or resource aggregates the list so that the lead doesn’t
have to keep searching for more information.
Template
A template is the perfect example of a proven, well-tested shortcut to better results and can
make a tremendous gated offer. A template contains a proven pattern for success that
requires less work on the part of the person using it. It might come in the form of a
spreadsheet preconfigured to calculate business expenses. Or it can be a layout for
designing a custom home. Templates make powerful gated offers because the prospect can
put the tool to immediate use.
Software
Software can work well as a gated offer. You might, for example, offer full access to a free
software tool that you developed or a free trial (that lasts for 14 days, perhaps) of your
software in exchange for an email address. Software companies often offer a free trial of
their software as a gated offer. A software gated offer can turn a lead who is on the fence
about purchasing the product with a risk-free means of acquiring it, while also providing
the company a way to follow up with that lead.
Discount and coupon clubs
Discount and coupon clubs offer exclusive savings and early access to sales. This is an
effective type of offer that acquires contact information and allows you to continue the
conversation by reminding members of specials and rewards available to them.