Internet Marketing Digital_marketing_for_dummies | Page 373

Building a Website

In the early days of the Internet, you had to custom-code websites from scratch. Today, even the most nontechnical person can create and publish text, images, video, and audio to the web using a content management system( CMS), which is a software application used to manage the digital content and design of your website. The most important choice you make when building your website is what CMS to use.
The best CMSs are
Intuitive: Above all else, the CMS should be easy to use even for the nontechnical person.
Search-engine friendly: The CMS should structure the website in a way that is easy for search engines to access.
Mobile friendly: Your customers and prospects are increasingly accessing the web from mobile devices; your CMS should display your website in a mobile-friendly design.
Modular: Your CMS should be capable of adding functionality, such as an event calendar or social sharing buttons.
Multiuser: Look for a CMS that allows you to add users and control the level of permissions they have to make changes to your website.
Secure: Although there are no security guarantees, your CMS should be as resistant to website hacks and malware as possible.
Following are some CRMs that we recommend.

WordPress. org www. wordpress. org

This free, open source platform began as a blogging platform and has evolved into a fullblown CMS. It is extremely modular and search-engine friendly, and it allows for multiple users with various levels of permissions. The difference between WordPress. com and WordPress. org is that WordPress. org is a self-hosted platform, whereas WordPress. com is hosted on WordPress’ servers. As a business owner, you want to use the self-hosted WordPress. org CMS so that you have complete ownership of your website. If you’ re looking for a low budget, flexible CMS, WordPress. org is a great choice.

Shopify www. shopify. com

Whether you’ re selling physical products completely online or you’ re a brick-and-mortar retailer looking to sell your wares online, Shopify is worth your consideration. Shopify