Internet Marketing Digital_marketing_for_dummies | Page 372

Ten Essential Tools for Digital Marketing
Success
IN THIS CHAPTER
Understanding the types of tools you need to execute your digital marketing
campaigns
Selecting the right tool for the job
Using the right tool at the right time for the right job can make or break your digital
marketing efforts. Because so much of what you do as a digital marketer takes place online
and on a computer, you’ll suffer no shortage of software and applications to choose from.
The glut of tools at your disposal is both a blessing and a curse, however, because the
choice can be overwhelming.
At DigitalMarketer, we test a lot of tools. We figure out what works and use them to grow
our businesses. In this chapter, we walk you through the ten types of tools you need to run
your digital marketing campaigns and, specifically, which tools work for each job.