Media Buying and Traffic Acquisition
Buying traffic is a vital part of a marketing strategy because paid traffic is a reliable and plentiful traffic source for your offers. Pretty important stuff. If you know how to make a business profitable, your skill set is highly desirable. Media buyers, in short, negotiate, purchase, and monitor advertisements, and in the digital marketing space, that means knowing how to generate the most leads and sales at the best possible price.
The skilled media buyer understands that paid traffic is a system that builds relationships before it sells. Familiarity with in-depth marketing research techniques assures that media buyers can place their ads on the right platform for the desired audience. These marketing professionals are also skilled with the following types of advertising: search, display, native, mobile, video, and third-party. They know how and when to use pixels in advertising campaigns and are adept at taking a variety of raw data and turning it into valuable metrics such as Average Customer Value, Cost per Acquisition, and more. Media buyers also know how to design ad campaigns that work in conjunction with a company’ s content marketing efforts.
Media buying is an important part of any traffic strategy, so companies invest a lot in this area of their business. A successful paid advertising strategy is the key to making the wheels of e-commerce turn.
The job of acquiring media can go by many names, including media buyer or digital media planner, but the job description is the same: develop a paid advertising strategy and successfully implement it across a variety of digital channels. Media buyers plan campaigns from start to finish and handle things like budgets and clients. They constantly look for new and better ways to get the most out of their campaign efforts.
Successful traffic acquisition specialists understand the nuances of changing digital advertising platforms, so they constantly keep up to date on the latest advertising channels and terms of service. Data drives their decisions— data pertaining to budget, ROI( return on investment), CPC( cost per click) and PPC( pay per click)— and a media buyer keeps an eye on them all. There is a definite strategy behind purchasing traffic, and acquisition specialists are intimately familiar with the structure and implementation of ad campaigns that align with specific business goals. Traffic acquisition specialists can expect an annual salary range of $ 49,000 to $ 75,000.