Internet Marketing Digital_marketing_for_dummies | Page 359

Although managing editors aren’t always the primary source of the content produced, they
handle the scheduling, publication, and overall consistency of a company’s content
marketing efforts. You can often find them hunting down writers for blog posts or
securing guests for podcast interviews.
This means that managing editors are highly organized. Projects, people, and deadlines: A
managing editor has to juggle all three. Managing editors also need to possess a high
degree of adaptability. Sometimes writers miss their deadlines or articles get nixed; a great
managing editor has to be able to handle last-minute changes. Content marketers in this
position also often deal with other content creators outside the organization, so clearly
communicating a company’s content goals to outside parties is a necessity. A managing
editor can expect to make between $55,000 and $102,000 annually.
Content marketing manager
Content marketing managers serve as leaders of a company’s content team and make sure
that all of the content assets are in line with the overall marketing strategy. They are
responsible for content management, design approval, developing resources, and audience
development.
These content marketers are highly creative — they don’t just focus on the science of
content marketing but also put their creative minds to work in filling content gaps and
repurposing successful content to new platforms. As leaders, they head up the company’s
content team, delegating and prioritizing tasks across multiple roles and positions. Because
those tasks typically include a start and end date, experience in project management is also
needed to succeed in this role. Content marketing managers typically earn from $72,000 to
$133,000 a year.