Internet Marketing Digital_marketing_for_dummies | Page 346

Focusing on Eyeballs Instead of Offers
This might shock you, but you don’t have a website traffic problem. When you aren’t
making sales, the solution is not to get more eyeballs on the page. Eyeballs can be bought
(as we soon discuss), but the messaging and offers that you deliver to those eyeballs are
the biggest difference makers.
When things go wrong, and we mean really wrong, don’t spend energy on optimizing the
landing page for more Google traffic or scheduling more tweets about the offer. Instead,
change what you’re offering to meet the desires of your market. First, prove the offer;
then, turn the traffic on. For more on crafting stellar offers, turn to Chapter 3.