Internet Marketing Digital_marketing_for_dummies | Page 345

The Ten Most Common Digital Marketing
Mistakes
IN THIS CHAPTER
Why website traffic is the last thing to worry about
The right and wrong way to describe your offer
The two metrics that every business should be tracking
How to stay focused on what really matters in digital marketing
Digital marketing evolves rapidly, and you often find yourself trying out new tools and
tactics daily. When you’re constantly venturing into uncharted territory, you’re bound to
make mistakes. Don’t sweat it; making mistakes is how you learn.
That said, not all mistakes are made equal. The mistakes listed in this chapter are more
about your mindset than they are about a tactical error, such as sending out an email
without testing the links. You’ll inevitably make tactical mistakes in your marketing, and
you’ll bounce back. But making the mistakes described in this chapter limits your growth,
and if you avoid them, you should see a significant positive effect on your results.