Internet Marketing Digital_marketing_for_dummies | Page 314

Your new segment loads, and you can return to this segment at a later date when
conducting future data research and analysis.
FIGURE 12-4: Creating a New Segment in Google Analytics.
After your new segment loads, the data for your segment is displayed, allowing you to
make assessments. For instance, it displays how many users make up the segment, as well
as other stats. Figure 12-5 shows an example of a completed segment; this segment shows
mobile users and consists of 122,263 users.
FIGURE 12-5: A segment for mobile users.
As a general rule, you want to aim for a minimum of 3,000 people in your audience
segment, which ensures that you have enough subgroups to have faith in your groupings.
You can experiment with fewer, but the larger your segment category is, the more
trustworthy your data will be, allowing you to make sound, educated business decisions.
Segments aren’t limited to the Audience suite. You can create a segment for any of
the following suites: Audience, Acquisition, Behavior, or Conversion. Choose the
suite that best meets your needs to create this segment and select Overview within
your chosen suite. Although the suite you choose may be different from Audience and
thus the data it measures, the steps discussed in this section to set up a segment remain
the same.