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own segments.
1. In Google Analytics, navigate to the Reporting section.
The report suites appear.
2. Select the Audience suite and click the Overview tab within the Audience suite.
The Audience Overview report appears.
3. Click the + Add Segment field along the top of the page.
The Segment menu appears.
4. Click the New Segment button to create a new segment (see Figure 12-4).
The Segment menu opens, allowing you to set conditions for your segments to meet
and exclusions you want your segment to ignore. For instance, you might set a
condition for age or operating system.
5. Set conditions for your segment by selecting any of the following check boxes or
filling in the field within in the following categories:
Demographics: Segment your users by demographic information, such as age,
gender, location, and other details. These are check boxes and form fields,
depending on the option within the Demographics category.
Technology: Segment your users’ sessions by their web and mobile
technologies, such as browser, device category, and screen resolution. These are
check boxes and form fields, depending on the option within the Technology
category.
Behavior: Segment your users by how often they visit (called a session) and
conduct transactions, such as sessions, session duration, and days since last
session. These are form fields.
Date of first session: Segment your users (create cohorts) by when they first
visited your site. This is a form field.
Traffic sources: Segment your users by how they found you, such as the
keyword they used, the ad campaign, and the medium used. These are form
fields.
Conditions: Segment your users, their sessions, or both according to single or
multisession conditions, such as time, goal conversions, and custom variables.
This is a form field.
Sequences: Segment your users, their sessions, or both according to sequential
conditions, such as the steps they took to reach your site. This is a form field.
6. After setting your conditions for your segment, name your segment by filling out
the empty name field.
7. Click the Save button to successfully complete this segment.