Internet Marketing Digital_marketing_for_dummies | Page 311

data for all the goals you have set up. To review one specific goal, click the drop down
located at the top of the page beneath “Goal Option” and select one individual goal. That
goal report opens. This report will tell you total goal completions and the conversion rate
for this goal.
With a little bit of know-how and a lot of proper attribution tagging, you can set up the
Google Analytics campaign tracking to give you some great insights! You then have the
foundation you need to properly track your success, allowing you to focus on what’s
working and eliminate what’s not. This type of assessment is essential to do for any
business so that you can make educated decisions as you grow.