Internet Marketing Digital_marketing_for_dummies | Page 310

field, including the URL that precedes your destination page. Set this step to Required
and you’ve added this rule! When you’re done, verify your goal to make sure that you
set it up correctly.
7. Click Save.
You’ve built your first goal in Google Analytics!
Source: www.digitalmarketer.com
FIGURE 12-3: Setting up the specifics for your goal.
For your URL strings, always use the text after your domain name, not the entire
URL — Google already knows the root domain.
After a few days of collecting data for your goal in Google Analytics, you can review the
collected data. The goal you set up with UTM parameters gives you insight into your
customers. Goals are also a great way to see what channels, such as Facebook, email, and
your blog, are driving the most visits. To take a peek at these insights, go to the Reporting
section of Google Analytics and choose the Conversions Suite in the left menu. Then click
the Goals drop-down menu and click the Overview tab. The Goal Overview report opens
and shows how the goals you have set up are performing. This report shows aggregated