Internet Marketing Digital_marketing_for_dummies | Page 303

FIGURE 12-1: A look at a Real Time report in Google Analytics.
Each of these reporting suites contains multiple reports, and each of those reports can drill
down into more and more detail. For example, you can view the Mobile Devices report in
the Audience Report suite to see how visitor behavior differs when people visit your
website from a desktop, mobile, and tablet. While you’re in this same report, Google
Analytics allows you to change the parameters to view behavior by service provider
(AT&T versus Verizon) and operating system (iOS versus Android). If you want to get
more granular, drill down by clicking one of the operating systems to view visitor
behavior by the version of the operating system.