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Leveraging the Five Google Analytics Report
Suites
Google Analytics is the most widely used website statistics service. After you’ve properly
installed it on your site, Google Analytics gathers data on the traffic of your site, allowing
you to make intelligent marketing and business decisions. This analytics suite can track
visitors from search engines, social networks, and direct visits. Google Analytics has a
basic service, which is free, as well as a premium version. To learn more about Google
Analytics or how to install it on your site, visit the Google Analytics Help Center.
Within Google Analytics are five report suites that you can use to break down your data.
You find these reports on the left side of the website:
Real Time Suite: Gives data and shows what is going on within your site that instant.
For instance, you can see how many visitors are on your site, what pages they are on,
and what their geographical location is in real time. Figure 12-1 shows some of the
information displayed by the Real Time Overview report in Google Analytics.
Audience Suite: This report centers on the people who are on your site and gives you
insight into their characteristics, including their demographics, interests and behaviors,
the electronic device or browser they use to access your site, and more.
Acquisition Suite: Use this report to discover how your users arrived at your site. For
instance, you learn what website users were on before they came to your site, or what
keyword or keyword phrase they searched for to land on your website.
Behavior Suite: The Behavior Reports focus on what people do when they arrive at
your site. This report suite displays information like what pages users visit, how long
they stay on those pages, and how many people exit that page.
Conversions Suite: You run Conversion Reports to determine whether users are
making purchases or completing the goals you’ve set up, such as subscribing to your
newsletter or buying a product or service.