Internet Marketing Digital_marketing_for_dummies | Page 284

FIGURE 11-8: An example reengagement campaign.
Email deliverability is greatly affected by disengaged users. Best practices in email
list management require that customers who aren’t engaged be reengaged or removed
from the list. If you run a reengagement campaign and still don’t get a response from
some customers, you can unsubscribe those customers and protect your email list
from deliverability issues.