Internet Marketing Digital_marketing_for_dummies | Page 283

FIGURE 11-7: Example of a segmentation campaign email.
Reengagement campaigns
A reengagement campaign is a triggered campaign sent to any subscriber who has not
opened or clicked an email in the past 30 to 60 days. This campaign is designed to
reengage those subscribers with the brand. Perhaps subscribers got extremely busy and
didn’t check their email diligently. They may have gone through life changes and now
have different interests. Or maybe they got frustrated with you and chose to disengage. A
reengagement campaign can help those customers get back on the customer journey.
Figure 11-8 shows an effective reengagement email.