Internet Marketing Digital_marketing_for_dummies | Page 278

map out a schedule that meets your revenue targets without repeating the same
promotions too often. When viewing your 90-day calendar, you might find that you
have three monetization campaigns in April, but none in May. Moving a monetization
campaign or two to May will make it more likely that you hit your revenue targets in
May and reduce the number of monetization offers you send to your email list in
April.