Internet Marketing Digital_marketing_for_dummies | Page 277

FIGURE 11-4: A 30-day promotional planning worksheet.
You can download your own monthly email planning worksheet at
http://www.digitalmarketer.com/email-planning .
Creating a 90-day rolling calendar
When your 30-day promotional plan is up and rolling, you can plan a bit farther in
advance with a 90-day rolling calendar. We call this calendar a rolling calendar because by
repeating similar promotions every 90 days or so, you keep your customers informed and
engaged without making the same offers with the same campaign goals over and over
again.
Use a calendar application like Google Calendar or hang a dry-erase board with a
90-day calendar template on it in your office so that you and your team can routinely