Internet Marketing Digital_marketing_for_dummies | Page 243

Source: https://adespresso.com/academy/ads-examples/41161-godaddy/?_sf_s=ford&lang=en
FIGURE 10-2: GoDaddy gives a reason to click its Facebook ad.
Facebook provides many objectives for marketers to select from. Choosing your objective
is the most important part when setting up your campaign because it’s your way of telling
Facebook exactly what you want your campaign to accomplish. Therefore, before you
launch your campaign, know your end goal (such as to send people to your website,
promote your company Facebook page, increase conversions on your website, get video
views, or any of many more possibilities), and align that goal with your Facebook
objective. To determine your objective, ask yourself: Who am I targeting and where do I
want to send them?
After you complete the first step of setting up your campaign (choosing your objective),
you move on to setting up the audience you intend to reach. This step is essential. If you
choose the wrong audience, your Facebook ad is likely to fail or, at the very least, not
reach its full potential. To ensure that you reach the right audience, your targeting needs to
be specific. The more specific your campaign is, the better it will perform. To improve
your campaign’s specificity, answer the following questions about your target market for
every ad you plan to run on Facebook: